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A fresh look, without losing what works

Website Redesign

A redesign should make your website better, not just newer. Done carelessly, it can wipe out years of search rankings, break links and confuse loyal customers. Done carefully, it improves speed, clarity and conversions while keeping everything that already works.

We start by understanding what your current site does well, using analytics, search data and user feedback, and we redesign around that evidence. Redirects, content, metadata and tracking are planned from day one.

AI speeds up the heavy lifting: auditing hundreds of pages, matching old addresses to new ones, drafting alt text and flagging accessibility problems, while our designers and SEO specialists make the decisions.

An old website and a redesigned one side by side with a slider, plus a redirect checklist
  • 11+Years of design and build experience
  • 50+Global long-term clients
  • 2,000+Projects delivered
  • 24 hrsResponse time on queries

Is it time?

Six signs your website needs a redesign

If more than two of these sound familiar, a redesign will probably pay for itself.

  • It loads slowlyEspecially on phones, where visitors are least patient.
  • It looks datedNext to your competitors, it no longer builds the trust it should.
  • Visitors leave without actingTraffic is fine, but enquiries and sales are not.
  • It is hard to updateSimple changes need a developer, so they wait or never happen.
  • It fails accessibility checksSome visitors cannot use it, and you may carry legal risk.
  • Your brand has moved onThe business has changed, and the website still tells the old story.

How we protect your SEO

A redesign plan that keeps your traffic

Six steps, in this order, because the audit decides everything that follows.

  1. Audit what you have

    We list every page and measure its traffic, rankings, speed and conversions, so decisions rest on evidence.

    Content inventory
  2. Decide what to keep, fix or retire

    Pages that earn traffic are protected. Weak or duplicate pages are improved, merged or removed.

    Keep · Improve · Retire
  3. Redesign and plan the structure

    We design the new look and the new structure in Figma, keeping address names stable where it makes sense.

    Design in Figma
  4. Build and migrate

    Content moves across, metadata and structured data are kept, and every old address is mapped to its new one.

    Redirect map
  5. Test before launch

    On a private staging site we check links, forms, tracking, accessibility and speed against a written checklist.

    QA checklist
  6. Launch and monitor

    We switch over at a quiet time and watch rankings, errors and conversions closely in the weeks that follow.

    Post-launch watch

AI in a redesign

AI does the sorting, people make the calls

The slowest parts of a redesign are also the most repetitive. That is where AI saves the most time, with a person checking every result.

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    Page audit at scale

    AI reads hundreds of pages and groups them by purpose and quality, so we can focus on the ones that matter.

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    Redirect mapping

    AI matches old addresses to the best new ones, and an SEO specialist checks every match.

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    Content and alt text

    Titles, descriptions and image alt text are drafted for review, not published blindly.

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    Accessibility and speed fixes

    Automated checks find contrast, heading and performance problems, and developers fix them.

How we judge success

What we measure

We agree the measures before the work starts and report against them after launch.

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    Search visibility

    Rankings and organic traffic for the pages that matter, before and after.

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    Page speed

    Core Web Vitals for loading, responsiveness and layout stability.

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    Conversions

    Enquiries, sales or sign-ups, tracked from the same events as before.

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    Accessibility

    WCAG 2.2 AA checks on every template.

FAQs

Website redesign questions, answered

It does not have to. Rankings are usually lost through broken addresses, missing redirects, thin or removed content and slower pages. We audit before we start, keep the pages that earn traffic, map every old address to a new one with a permanent redirect and monitor closely after launch.

We tell you honestly after the audit. If the structure and platform are sound, a visual refresh and some content work may be enough. If the site is slow, insecure or hard to edit, a rebuild on a modern platform is usually cheaper in the long run.

Either. We redesign on WordPress, Shopify, HubSpot or a headless CMS, and we can migrate between them. We recommend what fits your content, team and budget, not what is easiest for us.

AI saves time on the heavy, repetitive parts: reading and grouping hundreds of pages, matching old addresses to new ones, drafting metadata and alt text and finding accessibility problems. Designers and SEO specialists make every decision and check every result.

We keep what works, improve what is weak and remove what is out of date. Content is migrated with its metadata and structured data, and we can help rewrite key pages so they say what your customers need to hear.

No. We build and test the new website on a private staging site and switch over at a quiet time, usually with little or no downtime.

A small business website often takes a few weeks, while larger sites and online stores take longer. The audit and redirect planning at the start are what keep the schedule realistic.

It depends on the number of pages, the amount of custom design and the platform. After the audit we give a fixed quote, so you know the cost before the design work begins.

Ready to redesign without the risk?

Tell us about your current website. We will audit it, show what to keep and what to change, and give you a clear plan and fixed price before design begins.

Free initial consultation • No obligation • NDA available
Chat with us

Choose who you'd like to talk to

Avik Mallick
Avik MallickCo-Founder & Partner
Sudipta Lahiri
Sudipta LahiriCo-Founder & Partner