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Interfaces for intelligent products

AI Product & Interface Design

AI changes what an interface has to do. Instead of fixed screens with predictable results, people meet answers that can be wrong, work that takes time and actions taken on their behalf. Good design makes that feel clear, safe and under their control.

We design chat assistants, copilots, generative interfaces and agent workflows for web and mobile products, from the first concept to a prototype you can test with real people and a component library your developers can build.

We use AI in our own design process too, to explore, prototype and test faster. Our designers decide what ships.

An AI assistant screen with a prompt bar, a generated chart, a confidence label and approve and edit buttons
  • 11+Years of design experience
  • 50+Global long-term clients
  • 2,000+Projects delivered
  • 24 hrsResponse time on queries

What we design

Six kinds of AI experience

Whatever form your AI takes, the person using it needs to feel informed and in control.

  • Chat icon

    Assistants & chat

    Conversational screens that stream answers, show sources and make it easy to correct or try again.

    Web & mobile
  • Wand icon

    Copilots inside your product

    Helpers that sit beside the work, suggest the next step and never get in the way.

    In-context
  • Layout icon

    Generative interfaces

    The model returns structured data and your own components display it, so results always look like your product.

    Your components
  • Repeat icon

    Agent workflows

    Screens for tasks that run for minutes or hours, with progress, approvals and clear hand-offs to a person.

    Long-running
  • Search icon

    Smart search & recommendations

    Results found by meaning, with clear reasons for each suggestion and simple ways to refine them.

    Discovery
  • Sliders icon

    AI settings & controls

    Privacy choices, tone, and how much the AI may do on its own, set in plain language.

    Control

Anatomy of an AI screen

The details that build trust

Five things almost every good AI screen gets right.

AI product interface design preview 12345
  1. A clear way to ask

    Plain prompts, examples and shortcuts, so people know what the AI can do and how to ask for it.

  2. AI content is labelled

    People can always tell what the AI made and what came from your data or a person.

  3. Confidence and sources

    Reasons, sources and limits are one tap away, so people know when to double-check.

  4. Controls, not commands

    Approve, edit, undo or stop. The person stays in charge of anything that matters.

  5. Answers that arrive as they are made

    Streaming text and visible progress make waiting feel short.

Our principles

Six rules for designing with AI

Whatever the product, these rules guide every screen we design, and every decision we test.

  1. Gauge icon

    Be honest about uncertainty

    Show confidence, sources and limits, so people know when to double-check an answer.

  2. Cursor icon

    Keep people in control

    Easy undo, edit-before-send and a clear way to stop the AI or take over.

  3. Bolt icon

    Make waiting feel fast

    Stream answers, show progress and let people keep working while longer tasks run.

  4. Shield icon

    Design for being wrong

    Plan calm, clear states for errors, empty answers and requests the AI should not handle.

  5. Lock icon

    Ask permission with context

    Explain what data is used and why, and ask before any sensitive action.

  6. Refresh icon

    Learn from feedback

    Simple ratings, corrections and reports that help the product improve over time.

How we work

From question to tested prototype

Four steps that put real AI output in front of real people early.

  1. Target icon

    Frame the problem

    We decide where AI genuinely helps, what success looks like and what must never go wrong.

  2. Wand icon

    Explore interactions

    We sketch several ways the AI could work with the user and pick the clearest.

  3. Code icon

    Prototype with real output

    Prototypes connect to a real model, so we test real answers, delays and mistakes.

  4. Users icon

    Test with people

    We watch people complete real tasks, then fix what confuses or worries them.

AI in our own process

We design AI products with AI

Used carefully, AI makes design work faster. Used carelessly, it hides problems. This is how we use it.

  • Code icon

    Prototypes with real model output

    We test with live responses from the start, because mock answers hide the hard problems.

  • Users icon

    Simulated users for early checks

    AI personas help us stress-test flows early, but they never replace sessions with real people.

  • Layers icon

    Faster variations

    AI helps us explore many layouts and wordings, and our designers choose what works.

What you receive

Your AI design package

Everything your team needs to build the experience with confidence.

  • Interaction principlesA short guide to how AI should behave and speak in your product.
  • Flows and statesEvery screen, including loading, empty, error and low-confidence states.
  • Interactive prototypeA clickable prototype that can use live model responses.
  • Component libraryMessage, citation, approval and feedback components for your design system.
  • Tone and prompt guidelinesVoice, wording and safe-reply rules your team can reuse.
  • Test planReal tasks and measures for judging quality, safety and trust.

FAQs

AI interface design questions, answered

It is the design of products that use AI, such as assistants, copilots and automated workflows. It covers how people ask, how answers are shown, how mistakes are handled and how much control the person keeps.

Normal screens give predictable results. AI answers can be wrong, slow or different each time, and AI can act for the user. So we design for uncertainty, waiting, correction and permission, in addition to layout and style.

Yes. We design chat assistants, copilots inside existing products, generative interfaces and agent workflows, for web and mobile. We start with where AI genuinely helps, because a chat box is not always the best answer.

Yes. We connect prototypes to a real model, so we can test real answers, delays and mistakes with users before any production code is written.

We show sources and confidence, label AI content, explain what data is used and ask before sensitive actions. We design with transparency and consent in mind, and we recommend checking the legal requirements for your market with a legal professional.

Yes. Our development team can build the interface and connect it to the AI model, from the same design files, so nothing is lost between design and code.

We design to work with any major model, including OpenAI, Anthropic Claude and Google Gemini, and with open models. The design should survive a change of provider.

A focused AI feature, such as an assistant or a copilot panel, can often be designed and prototyped in a few weeks. After a short discovery call we agree the scope, timeline and a fixed price or monthly rate.

Ready to design an AI experience people trust?

Tell us what your AI should do and who it is for. We will suggest the right form, prototype it with real model output and test it with your users.

Free initial consultation • No obligation • NDA available
Chat with us

Choose who you'd like to talk to

Avik Mallick
Avik MallickCo-Founder & Partner
Sudipta Lahiri
Sudipta LahiriCo-Founder & Partner